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Insights
Marketing vs. IT: Why the Disconnect Breeds Distrust
In many organizations, Marketing and IT teams struggle to align despite their interdependence. Marketing relies on IT to implement and...
Feb 20
Why Digital Transformation Has Stalled – A Case Study in Missed Opportunities
For years, digital transformation has been marketed as the key to business survival. Companies were promised that adopting new...
Feb 19
Bridging the Gap: Why Businesses Struggle with Strategy Execution (And How to Fix It)
Introduction Many organizations develop ambitious strategies but fall short when it comes to execution. Leadership, IT, and marketing...
Feb 19
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